IShowSpeed spills KFC lifetime code on stream. Fans score free chicken

Influencers' fame and influence have increased significantly over the past few years. Activity on social media, which was once considered a hobby, is now the main source of income for many online creators. The biggest influencers lead lives similar to those of actors or singers. It's no wonder marketers are taking advantage of this new form of product promotion by sending "casual" PR packages in hopes that influencers will showcase their content and thus promote the product or company.

In addition to visiting the most expensive restaurants, streamer IShowSpeed regularly opts for good old KFC. Chicken in the iconic buckets occasionally appears on the influencer's streams. The fast-food giant appreciated his love for the flagship dish and sent IShowSpeed a lifetime code for free chicken as a thank you.

The streamer opened the package from KFC during a stream, and its contents made him ecstatic. Delighted with the lifelong free chicken, he began shouting and waving the coupon with the secret code. Unfortunately, he (perhaps accidentally?) showcased it in front of the camera, and the stream's viewers took advantage of it.

All it took was showing the code for a second for chicken-hungry viewers to seize the opportunity to order free food from KFC. According to some sources, the coupon is now invalid. There are also claims that the streamer intentionally increased his channel views and popularity.

Critics of the KFC package argue that it has racist undertones. Fried chicken is culturally associated as a dish consumed by Black people, so sending a lifetime code for free food to a Black streamer is seen by some as perpetuating harmful stereotypes.