European brands surge in Russia despite market hurdles
In 2025, the share of European brands in the Russian market is expected to rise to 50%, according to "Kommersant." This growth is attributed to the planned opening of 12 new stores, an increase from 7 last year. However, the return of European markets is not yet widespread.
Data from the consulting firm CORE.XP indicates that the share of European brands in the Russian market will increase by 21 percentage points in 2025, reaching 50%.
This growth results from the opening of 12 new stores, a notable increase from the seven opened last year, as reported by Kommersant.
Despite the increase in European brands, their mass return to the Russian market faces obstacles.
The primary issue is the lack of suitable retail spaces that meet the requirements of major Western players. Local companies are trying to occupy the empty spaces left by international brands that exited Russia.
Local brands are gaining popularity
As reported by Kommersant, Russian consumers are increasingly opting for products from local companies that are expanding rapidly. In the mass market segment, chains like Familia, Sin, and Gloria Jeans are capturing a growing market share.
In 2024, Familia accounted for 5.3% of offline retailers' transactions, reflecting local brands' rising popularity.
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