Wizz Air to double 'All You Can Fly' passes despite backlash
Despite criticism from environmentalists, Wizz Air plans to double the number of participants in its "all you can fly" program. József Váradi, the airline's CEO, plans to open the program to another 15,000 people soon after the previous batch sold out in two days.
11:18 AM EST, November 10, 2024
Wizz Air intends to expand its controversial "all you can fly" program in response to criticism from environmentalists who claim it encourages unnecessary travel, reports the "Telegraph".
József Váradi, the CEO of this low-cost airline, plans to soon open the program to an additional 15,000 members after a similar number of passes sold out within two days of the program's launch in August.
Váradi emphasized that the program is enjoying "huge demand," prompting the company to expand it despite some environmentalists labeling the proposal as "grotesque." "We are working on an ‘all you can fly’ 2.0 and we should have some news within weeks," said Váradi.
In his opinion, the program provides a real benefit for the consumer, which also benefits Wizz Air, creating a win-win situation.
Environmentalists will not like this
Doubling the number of passengers eligible for the service is likely to anger environmentalists who criticized the program's initial launch in August for encouraging people to fly more frequently. Jo Dardenne of the group Transport & Environment stated that Wizz Air's subscription showed that airlines are not serious about achieving net-zero emissions, claiming that they have turned flying into an "all-you-can-eat buffet," reports the "Telegraph."
Alethea Warrington from the London-based charity Possible also called the program "grotesque and deeply stupid." The subscription costs $535, and members pay a fixed fee of $11 per flight. Seats are available up to three days before departure.
