Trump's Solo Election Strategy: Family Stays Out of Campaign Spotlight
3:29 PM EDT, April 24, 2024
In the race to reclaim the presidency of the United States, Donald Trump has employed a distinctive strategy. Notably, diverging from the norm among politicians, the businessman has chosen not to involve his family in his election campaign.
Involving family and close associates is a common strategy for candidates across various political races fundamentally because it is significant in establishing identity, fostering voter relationships, enhancing authenticity, conveying values, and crafting a positive image. However, it's crucial that this representation is genuine and reflects the politician's real life to prevent perceptions of insincerity or cynicism.
This election cycle, Donald Trump has eschewed this vital component. According to CNN reporters, he has made only three public appearances with his wife, Melania, since 2022.