EntertainmentTrump Sneakers sell out amid $350 million fine; company assures no associated campaign affiliation

Trump Sneakers sell out amid $350 million fine; company assures no associated campaign affiliation

Donald Trump sold golden sneakers.
Donald Trump sold golden sneakers.
Images source: © Getty Images | Chip Somodevilla

8:15 AM EST, February 19, 2024

At Sneaker Con in Philadelphia, Trump showcased his shoe brand aptly named "Trump Sneakers." This unveiling occurred just one day after a New York judge ordered him to pay a fine amounting to 354.9 million dollars for manipulating his company's records and escalating his net worth to deceive prospective lenders.

Trump defends his timing, assuring his audience that he has mulled over this concept for nearly a decade, asserting that the sale's subsequent declaration post the court order was purely coincidental.

"I've nurtured this dream for a long while," stated the former US President while exhibiting the sneakers labeled "THE NEVER SURRENDER HIGH-TOP SNEAKER". "I'm surrounded by a hardworking team collaborating with me on diverse projects, who devised this. It's a vision that I've discussed for roughly 12 to 13 years and now predict it to be a grand success," Trump concluded confidently.

Donald Trump's "golden trump cards"

The signature "Trump Cards" are distinguished by their golden hue, high structure, a US flag inlay, and an engraved "T" letter, accompanied by the number 45. They have been priced at $399 per pair. It's worth noting the stock has been capped at a thousand pairs. Therefore, Trump's limited series earnings could reach $399,000. However, whether this sum would suffice to cover the imposed fine is doubtful.

The commercial site gettrumpsneakers.com, the sole distributor of these shoes, has declared no affiliation with Trump's campaign. Furthermore, the sneakers are stated to be the "registered trademarks and/or trademarks of CIC Ventures LLC". Apparently, this enterprise does not seem to be part of Trump's organization. This distinction is significant given the presiding judge's declaration that Trump is barred from conducting any business from his New York company for the next 3 years.

Donald Trump ventures into the sneaker market

"Trump's sneakers are neither conceptualized, produced, nor distributed or sold by Donald J. Trump, The Trump Organization, or any affiliated individuals or entities," we understand from the site's statement. The document further elaborates that "45Footwear, LLC utilizes Trump's name, image, and likeness under an authorized licensing agreement".

Per the website's latest update, all pairs of "THE NEVER SURRENDER HIGH-TOP SNEAKER" have already been claimed.

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