TechTomtom and Microsoft expand partnership to enhance AI and location services

Tomtom and Microsoft expand partnership to enhance AI and location services

TomTom has signed a long-term agreement with Microsoft. This enhanced partnership aims to improve services for both business and individual customers.

Tomtom and Microsoft expand partnership to enhance AI and location services
Images source: © GETTY | Sean Gallup

TomTom (TOM2), a leader in geolocation technology, announced it is strengthening and expanding its partnership with Microsoft. TomTom's Maps and traffic data will power location-based services in Microsoft's solutions. The companies will work closely to bring innovations to the market, including AI-based products. TomTom also confirmed that Microsoft Azure is their preferred cloud services provider.

The new agreement aims to help TomTom and Microsoft deliver the latest location technologies to businesses and consumers. TomTom supports the Azure Maps service, which, through the Azure cloud platform, businesses and developers can incorporate extensive mapping and location functions into their solutions, from spatial analysis to the Internet of Things and asset tracking.

TomTom's location technology is also used in Microsoft's own offerings. The AI-powered Bing search engine, Microsoft Power BI data visualization tool, Microsoft 365, and other products utilize TomTom's maps and services to support location-based features.

TomTom and Microsoft have committed to collaborating on product innovations, leveraging Microsoft's AI capabilities and TomTom's location technology expertise. The goal is to develop AI-based solutions for the automotive, logistics, and broader mobility sectors. The companies will jointly pursue market entry initiatives, support customer success, and offer expert knowledge.

TomTom and Microsoft have collaborated since 2016, when TomTom powered the Microsoft Azure Maps location services. They then extended their cooperation to map data and services for Microsoft's offerings. As a natural evolution of these relationships, the companies have collaborated in the automotive sector, driving innovations in AI-based automotive solutions and developing digital car cockpit and infotainment solutions with cloud analysis.

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