Tinder-like apps are made to make us use it compulsively, lawsuit claims
You indeed experienced the feeling of excitement while waiting for a notification from your favourite app, and you surely know the feeling of lost time after it finally comes. Multiple lawsuits are held to show to the people that their simplest psychology is used to make money. Dating apps just got added to the list.
4:51 PM EST, February 19, 2024
Match Group (MTCH.O), was sued for its popular dating apps- Tinder, Hinge and The League, which are said to be made to addict users purposely. As per the indictment, the model of the apps is designed rather to make people use them for a long time than to help them meet someone suitable for them.
As the algorithm rewards the compulsive use We can also argue on users mental conditions while using the apps, but that is not the concern of this specific lawsuit.
As we know the dopamine- based models of social media, which is scarily close to those used in Casinos, the world still have troubles dealing with big companies in charge of the biggest platforms
In a statement, Match rejected the plaintiffs' claims.
As Reuters quote: "This lawsuit is ridiculous and has zero merit," Match said. "Our business model is not based on advertising or engagement metrics. We actively strive to get people on dates daily and off our apps.."
