The new hijab-friendly beach opens in Montenegro's Ulcinj

The first beach on the Adriatic Sea exclusively for Muslim women wearing hijab has been opened in the south of Montenegro. The advertisement for the new urban attraction states, "All visitors should adhere to the rules and customs prevailing in this area."

Ulcinj is one of the oldest settlements on the southern coast of Montenegro and a popular tourist resort.

Many associate it with Albania, as it is about 9 miles straight from the border with that country. The streets are always crowded, and it is hard to find parking spaces near the beaches.

The city is known for its old town, which includes the area of a former pirate fortress. Another popular spot is the Great Beach, which stretches from the border with Albania. Tourists also eagerly visit the rocky Women's Beach, which got its name because many locals believe that the microelements in the water positively affect fertility.

According to the 2011 census, 73 percent of the population in the town itself identified as Muslim. The authorities of the tourist destination decided to meet the expectations of Muslim women and have now designated a beach where they can comfortably relax in hijab.

The Klix portal reports that this is the first such beach for Muslim women on the Adriatic. The beach is closed so women can "feel comfortable and have fun without fear of intrusive behavior and prejudices." On a small section of the coast, about 20 sunbeds have been placed for the convenience of the bathers.

"All visitors should adhere to the rules and customs prevailing in this area. Ulcinj is one of the favorite places for summer vacations, and the beach designated for women in hijab will contribute to the inclusiveness of the city," notes the advertisement of the newly opened beach.