Tesla scales back ambitions: 20 million EV goal dropped
Grand announcements are Elon Musk's specialty, but implementation is another matter. The famous visionary has promised too much yet again regarding the plans to produce 20 million electric vehicles annually.
10:19 AM EDT, May 28, 2024
In 2020, Elon Musk stated that by the end of the decade, Tesla would be selling 20 million vehicles annually, doubling Toyota's output, the largest car manufacturer in the world.
Although the plan seemed unrealistic, it appeared periodically in Tesla's official reports for 2021 and 2022. However, it was absent from the recently published 2023 report. Everything indicates that Tesla has abandoned this goal.
The decision might be related to recent announcements regarding the abandonment of the project of a low-cost electric car costing around $25,000. Market analyst Sandeep Rao from "Leverage Shares," quoted by "Reuters," states that "A healthy proportion of Tesla's 2030 goal would have been the company's hitherto longstanding promise to introduce affordable cars at the $25,000 mark."
If such vehicles do not hit the market, achieving the ambitious plan seems impossible. At the same time, there has been increased focus on autonomous driving technology and public transport vehicles.
Musk said on Thursday via video link that Robotaxi and the humanoid robot Optimus will be "extremely important" for Tesla at the annual "Viva Technology" conference in Paris.
This statement may imply that Tesla's passenger cars will take a back seat while other technologies will become a priority in the future.
