Taylor Swift tour frenzy sparks travel boom across Europe
3:37 PM EDT, May 22, 2024
American Airlines is heralding a travel armageddon due to Taylor Swift's ongoing concert tour. Thousands of the singer's fans will follow her to concerts in Europe in the coming months.
Taylor Swift has begun the European leg of the Eras Tour. Since May 9, the American singer has given six concerts: three in Paris and three in Stockholm. More is yet to come. From May to August, the artist will perform nearly 50 times.
The events will take place in Warsaw, Lisbon, Madrid, Edinburgh, Liverpool, Cardiff, London, Dublin, Amsterdam, Zurich, Milan, Gelsenkirchen, Hamburg, Munich, and Vienna.
Americans will come in droves to Taylor Swift concerts in Europe
Besides local fans, tens of thousands of fans from the USA are expected at Taylor Swift's European tour concerts. Americans love one of their favorite artists so much that they will fly even to the ends of the earth to see her perform.
Americans are very interested in the singer's performances in Europe, partly because of the significant difference in ticket prices. In the USA, tickets are simply much more expensive.
United Airlines has observed a significant increase in interest in buying tickets to Lisbon for the upcoming weekend (May 24-26). That is when Taylor Swift's concert will take place there. The same surge in interest can be observed for flights around the concerts in other planned cities.
The highest increase in ticket interest has been noted for flights to Munich and Milan. In these cities, ticket demand has increased by 45 percent compared to last year. The airline has adjusted its flight network to enable travelers from the USA to reach the concerts of the famous singer.
Taylor Swift boosts the global economy
Representatives of Delta Airlines stated in an interview with CNN that the company is prepared to implement the most extensive summer flight schedule in history. The carrier has added new routes and restored canceled routes due to the pandemic.
The artist's popularity has even led to the emergence of "swiftonomics," which refers to Taylor Swift's ability to influence the economies of cities and countries she visits during her major global concert tour.
