Swift's seismic impact: 5G upgrade at Toronto stadium
Taylor Swift is currently the hottest pop music star (sorry to all Lady Gaga fans). Her concerts draw gigantic crowds, and fans of the artist can expect unique upgrades to arenas and stadiums.
11:13 AM EST, November 15, 2024
The world still hasn't forgotten about The Eras Tour. In fact, Taylor Swift's biggest tour will be talked about for years as an event that greatly impacted how concerts will look in the future. The biggest artists already have to deal with comparisons to the American star—this happened to Billie Eilish, who was criticized for a "too short show." Was it fair? Probably not, but the fact is, Taylor set the bar very, very high.
There have been plenty of reports regarding Swift's concerts, from the generous actions of Argentinian airlines, which allowed fans to rebook tickets for free due to rescheduled concerts, to the record-breaking loud fans who caused seismic activity equivalent to a minor earthquake.
Swifties traveling worldwide for their idol are a goldmine, so it's no surprise that many countries strive to please them. After all, they leave behind a lot of money in the local economy, booking hotels, dining at restaurants, or visiting museums. Perhaps that's why Rogers Centre in Toronto decided on a big gesture—investing eight million dollars into the stadium.
Better connectivity for Taylor Swift fans for only eight million dollars
Nice, right? But what is the investment for? Will it be new, comfortable seating? Better screens? More parking spaces? No, no, and no again. The stadium in Canada allocated eight million dollars for... a 5G network upgrade.
All of this is for fans who livestream the concert. It's impressive, really, but is it necessary? If someone couldn't afford to attend the concert, they could at least follow it from their own home in good quality...