Stellantis reassures future of Maserati despite $87M loss
A few days ago, Stellantis' CEO announced that they would get rid of unprofitable brands if necessary, which sounded quite ominous in light of Maserati's losses. The company has now issued a statement.
6:47 PM EDT, July 31, 2024
The first half of 2024 was not very successful for Maserati. The Bologna-based brand recorded an adjusted operating loss of $87 million. To make matters worse, the brand's global sales fell by over 50% to just 6,500 units.
Poor results combined with recent announcements by Carlos Tavares have raised questions about Maserati's future. The company quickly responded by issuing a statement denying rumors of a potential sale.
"Stellantis confirms its unwavering commitment to a bright future for Maserati as a unique luxury brand among the 14 brands owned by Stellantis." the statement reads.
At least officially, the company does not intend to get rid of the Maserati brand or merge it with other Italian manufacturers. The only question is whether the authorities of Stellantis and Maserati themselves have a plan to emerge from the crisis.
