Rolls-Royce Cullinan's Elegant Facelift: A Glimpse into Luxury Redefined
10:48 AM EDT, May 7, 2024
As one of the first journalists to witness the facelift of the Rolls-Royce Cullinan, I had the privilege of getting an intimate look at the evolution of a vehicle that, six years ago, seemed an unexpected venture for the brand. Under the watchful eyes of its German custodians, the British luxury car manufacturer introduced subtle yet significant enhancements to its best-selling SUV. One of these alterations stands out.
Given that the Cullinan now tops Rolls-Royce's sales charts, a dramatic overhaul wasn't on the agenda. Prior leaks and "spy" photos hinted at a reimagined front fascia. Indeed, the facelift has given the Rolls-Royce SUV a new visage and several internal innovations. The influence of the design of the electric Spectre model is unmistakable.
Rolls-Royce Cullinan 2024: Same lines, a new face
When discussing design, Rolls-Royce experts often draw inspiration from varied sources, such as yachts or the English coastline. For Rolls-Royce, three lines are pivotal, crafting the unique profile, whether a sedan or an SUV.
With its long, wide bonnet that slopes gently downwards, the Cullinan towers at approximately 6 feet, extends over 17.5 feet and is 7.1 feet wide.
The front fascia has seen the bulk of the modifications. The grille, evoking the Pantheon's architecture, has been refined. Lights have been positioned at its top to complement the new front headlight arrangement. Daytime running lights cascade downwards, enhancing the vehicle's perceived massiveness when combined with the smooth surface below them.
Under the hood, however, remains the unchanged heart of the Rolls-Royce: a V12 engine, 6.75 L in capacity, delivering up to 571 horsepower. This power allows the Cullinan to sprint from 0 to 62 mph in 5 seconds, with a top speed of 155 mph. Yet, in this realm, comfort trumps speed.
Innovation extends to Cullinan's facelifted interior, which embraces new finishing techniques. This includes perforated leather upholstery with geometric patterns on door sides, seatbacks, and folding tables for front and rear passengers.
Black Badge: The "dark" side of the Rolls-Royce Cullinan
In parallel to the classic or Silver Badge version of the Cullinan, the facelift has birthed the Black Badge edition, showcasing a bolder, more expressive personality. Its striking snow-white paint, with black and lime accents, is designed to captivate onlookers.
Rolls-Royce Cullinan after changes: First impressions
Goodwood's Rolls-Royce designers have mastered subtlety in evolution. The Cullinan's facelift does not scream revolution; rather, it underlines and enhances the character of the brand's inaugural SUV.
Choosing to modernize the front fascia represents a seamless blending of Rolls-Royce's timeless elegance with contemporary flair. While avoiding the pitfalls of controversy or overstatement, the Cullinan and Rolls-Royce's essence remains intact.
Renowned for its limousine-like comfort within a formidable frame, the Cullinan asserts itself as a luxury daily driver. Including the Black Badge version nods to a younger demographic and expands Rolls-Royce's client base.
Exploring alternatives to leather upholstery through new textile materials is a testament to Rolls-Royce's forward-thinking approach to luxury. It explores whether true luxury must always come in natural leather.