Nicki Minaj steps up with eco‑friendly vegan sneaker line

Rapper Nicki Minaj has launched her first collection of vegan sneakers in partnership with British brand Løci, receiving praise from animal rights group PETA.

Nicki Minaj's novel vegan sneaker line is currently available on Løci website. Løci , a British company that emerged in 2021, specializes in footwear and apparel crafted without animal-derived materials and accessories.

In March, Minaj shared her excitement about the collaboration on Instagram. She expressed her enthusiasm, stating, "11 new pairs of my own sneakers. 11 completely different designs for you to choose from. An absolute dream come true. I can’t wait for you guys to see my 1st collection!" She also thanked her team for their support, clarifying, "This is not a sponsorship. I am the owner of this project and a partner with the brand, and we will unveil the first full collection on April 12th."

The Nicki Minaj x Loci collaboration boasts 11 sneaker models, all featuring the artist's signature pink accents. The sneakers have "Minaj royal portraits" embroidered on their tongues, a nod to the British heritage of the Løci brand and Minaj as the "queen of rap". Pricing for these ethically produced sneakers ranges from approximately $183 to $196. They are currently available for pre-order on the brand’s website, with shipping set to begin in July.

An infographic accompanying the post elaborated: "No animals were harmed in the creation of this collection! The collaboration with Løci makes use of recycled bottles, nylon, brass, cork, bamboo, and plant-based leather, steering clear of animal-derived materials."