Netflix teams with Obamas for star-studded NBA docuseries

Netflix has announced the premiere of a new documentary series, "Starting 5," set to debut on October 9. The show will focus on the lives and challenges of LeBron James, Jayson Tatum, Anthony Edwards, Jimmy Butler, and Domantas Sabonis during the 2023-2024 season. According to the platform, viewers will get an "unfiltered view of life at the top of professional basketball."

The creators of the series include former U.S. President Barack Obama and Michelle Obama through their production company, Higher Ground.

Additionally, Uninterrupted—co-founded by LeBron James—is involved in the series. The executive producers also include Maverick Carter, Jamal Henderson, and Philip Byron.

"Starting 5" is one of the largest documentary series about sports in Netflix's offerings. The platform has recognized the potential of films and documentary series about sports, expanding its portfolio with productions on Formula 1 and the PGA Tour.

The docuseries has a chance to establish itself as a major player in the market due to the involvement of outstanding athletes and creators.

Netflix is expanding its offerings with more documentary projects, including series about Simone Biles and the Dallas Cowboys.

Given the growing competition that Netflix faces from other streaming platforms like Amazon, as well as the interest of sports leagues, teams, and athletes in documentaries, "Starting 5" appears to be a strategic move.

This signifies a new direction in the development of Netflix's documentary content—investing in stories that attract not only sports fans but also a global audience.

With the involvement of well-known producers and NBA stars, Netflix has a chance to strengthen its market position as a leader in producing high-quality sports documentaries.