Microsoft triumphs. CMA agrees to the takeover of Activision Blizzard
3:04 PM EDT, October 13, 2023
The British Competition and Markets Authority (CMA) approves the takeover of Activision Blizzard by Microsoft. The Redmond giant has reasons to celebrate, as this body's decision was the last obstacle in completing the transaction - a transaction amounting to 70 billion dollars.
In January 2022, the world was abuzz with news of Microsoft's astronomical investment. $70 billion for Activision Blizzard - the gaming industry had never seen anything like it. Almost two years have passed since that announcement and everything indicates that the conclusion of the matter is now a mere formality. The CMA, or the British Competition and Markets Authority, finally gives the green light.
Let's recall that in April of this year, everything was under a big question mark. The decision by the CMA at that time left no illusions; there was no agreement for Microsoft's takeover of Activision Blizzard - which immediately affected the stock market - and cloud gaming turned out to be the bone of contention. Now all that has changed.
CMA finally gives the green light
Microsoft now possesses all the necessary permissions to acquire the creators of Call of Duty and Diablo. Brad Smith - Microsoft's vice-president - doesn't hide his enthusiasm and talks about benefits for gamers and the entire gaming industry: "We are grateful for the thorough analysis and today's decision by the CMA. We have now overcome the final regulatory hurdle to close this acquisition, which we believe will bring benefits to gamers and the gaming industry worldwide".
Xbox Game Pass users will feel it
It seems the day is near when Activision Blizzard's branded titles will enrich the Xbox Game Pass library, which by the way is being frankly discussed. Although there are no plans to "introduce Modern Warfare III or Diablo IV to Game Pass this year," it is anticipated that Microsoft will enhance the offer next year.
Microsoft is also investing in Poland
We see that Microsoft is also investing in Poland, albeit on a much smaller scale. There is $52 million on the table, resulting from a cooperation with People Can Fly, which will result in the creation of a major game from the AAA segment - the code name "Project Maverick".