McDonald's hit by boycotts in Muslim nations over alleged Israel ties. CEO denies claims

McDonald's CEO Chris Kempczinski has recognized that the conflict between Israel and Palestine has led to a "significant impact on business" and "disinformation", particularly in several Middle Eastern markets and also in Malaysia. He expressed that the ongoing misinformation concerning their chain is baseless and disheartening, as reported by the agency.

"In the countries where we operate, including in Muslim countries, McDonald's is proudly represented by local owners. These owners work diligently to serve and support their communities, employing thousands of their compatriots," - Chris Kempczinski via a LinkedIn post.

In October, McDonald's donated thousands of complimentary meals to the employees of the Israel Defense Forces, as announced on their social media platforms. This action was met with disapproval by Muslim franchisees of the American giant. This controversy unveiled a "polarized regional policy, which global corporations uphold during war periods," as articulated by Reuters.

It's worth noting that McDonald's isn't the first brand to face a boycott related to the Israel-Palestine conflict. In mid-December, a report was that Zara, the famous clothing brand, withdrew from a disputed advertising campaign following a stream of comments on social media.

People pointed out that the promotional campaign seemed to allude to and disrespect the conflict in the Gaza Strip. Meanwhile, the boycott of Zara was gathering momentum on social media. In response, Zara issued a statement emphasizing no association between the campaign and Palestine.