Mazda's combustion success in America defies electric trends
Mazda is delaying electrification but experiencing success in the American market thanks to traditional internal combustion engines. According to the company's president, Masahiro Moro, combustion engines have a long future ahead in the United States.
It's easy to think that Mazda is somewhat behind its competitors in the electric vehicle arena. The MX-30 failed to meet expectations and was withdrawn from the U.S. market at the end of 2023 due to weak sales. The version with a rotary engine as a range extender is only available in select markets, and the electric sedan EZ-6 will not be launched in the United States.
Despite this, the brand's situation looks surprisingly good, as most of its customers do not want electric cars at all.
Mazda's president, Masahiro Moro, explained in an interview with Automotive News that customers prioritize affordability and value over electrification. He noted that many are interested in dependable internal combustion engines, though mild hybrid options allow some electrification. Moro highlighted that in the U.S., buyers' primary focus remains on reliable and efficient engines.
The president's statements align with an agreement previously signed with Toyota and Subaru, under which the Japanese brands plan to develop combustion engine technology in the long term.
Of course, this does not mean that Mazda is completely abandoning electrification. Models like the MX-30 and EZ-6, along with the increasing number of plug-in hybrids, are clear examples of this. However, this does not change the fact that the main focus of the Japanese manufacturer's business will remain classic gasoline and diesel engines.
