Maneskin's Damiano spices up solo career as Diesel's new face
Damiano David, the lead singer of the Italian band Måneskin, recently announced the start of his solo career. He has become the new face of the Diesel brand. Fans can now purchase clothing adorned with his tattoos.
After their success at Eurovision, everyone anticipated an international career for Måneskin. These predictions proved accurate: the band released another album, toured for several years, and tickets for their shows sold out instantly. Add a Grammy nomination for Best New Artist, and it's the cherry on the showbiz cake. What more could you want?
More is possible. Working in a band may lack autonomy, so many fans are keenly watching the individual moves of Måneskin members. Victoria De Angelis hit the road as a DJ, while Damiano David released his first - surprisingly pop - singles.
Not all listeners are on board with this change, but the artist's transformation comes with several unexpected promotional strategies. Damiano has become the official ambassador for the Diesel brand, and fans can now purchase an exclusive collection inspired by his style.
A shirt that looks like Damiano David's chest: Over the top?
The Diesel brand offers a variety of items: shirts, sweatshirts, pants, and tops. Some are quite bold. The most controversial issue surrounds the clothes that replicate Damiano David's tattoos. The Diesel brand collection includes a thin, skin-colored top decorated with designs identical to those the artist has on his body. There is also a skin-colored shirt that faithfully recreates his tattoos, including those that are unfinished, old, and faded.
Who approved this? It's hard to say. We'll have to wait for Damiano lookalikes to appear at concerts sporting "his chest." It's certainly unusual...
