AutosLamborghini unveils minimalist new logo, signaling bold future direction

Lamborghini unveils minimalist new logo, signaling bold future direction

After more than 20 years, Lamborghini has decided to refresh its visual identity. The bull emblem now boasts a more minimalist design, with subtle changes that only the most observant might notice.

New Lamborghini logo

Images source: © Press materials | Lamborghini

BTB

8:54 PM EDT, March 27, 2024

Lamborghini asserts that the updated logo better represents the spirit of its new strategy, embodying boldness, unexpectedness, and authenticity. It aims to reflect "innovation and determination," aligning with the objectives of the Direzione Cor Tauri program. But what exactly has changed, and why?

Due to its significance, the emblem retains its central figure, the charging bull, unchanged. It not only represents the zodiac sign of the brand’s founder, Ferruccio Lamborghini but also symbolizes his admiration for the tradition of bullfighting, a fact the brand now tends to downplay.

Significant modifications include removing the gloss effect from the emblem and rendering the bull's silhouette more of an outline. The background is now transparent, marking a departure from previous designs. For the first time, the bull itself, without the surrounding emblem and text, will feature in the brand's digital promotions. The typography has been slightly altered, and the frame is slimmer. The revised badge is available in gold, white, and black.

In conjunction with the logo update, Lamborghini has also introduced a new set of icons created by Lamborghini Centro Stile. These icons are intended for use across the brand's digital channels. Interestingly, the Italian automaker has specified that the new logo will only adorn future models, indicating that current models will continue to sport the original badge.