Entertainment"It Ends With Us" trailer-shattering records, outperforms "Barbie"

"It Ends With Us" trailer-shattering records, outperforms "Barbie"

The trailer for the movie It Ends With Us garnered a staggering 128 million views in the first 24 hours, one of the best results in history. The surprising fact might be that "It Ends With Us" is neither a comic book adaptation nor a high-budget production but a beloved adaptation of a TikTok novel.

Star of "It Ends With Us" - Blake Lively
Star of "It Ends With Us" - Blake Lively
Images source: © Press materials

The novel "It Ends With Us" was released in 2016. However, it has enjoyed incredible popularity only in the past two years. Nearly three million copies sold last year can be attributed to the hashtag BookTok, which has already amassed over two billion views on TikTok. Female users of this platform post videos with presentations and recommendations of interesting reads.

One of the most discussed authors under the BookTok hashtag is Colleen Hoover, who became the most popular author in the USA last year. Five out of the ten most purchased books were written by the author of "It Ends With Us". The influence of TikTok is enormous, but few probably expected it to surpass the marketing powers of Hollywood studios.

In the meantime, within the first day, the trailer for "It Ends With Us" attracted more viewers (128.1 million views) than the trailer for the biggest cinematic hit of 2023, "Barbie" (101.6 million views). No one can predict what effect this will have on the film's popularity in theaters. "Barbie" earned $635 million in the United States and nearly $1.5 billion worldwide. The "It Ends With Us" premiere in the United States is scheduled for August 9 of this year.

Like most hits under the BookTok hashtag, "It Ends With Us" is a melodrama. It tells the story of Lily Bloom (Blake Lively), a woman who breaks away from a traumatic childhood and starts a new life in Boston. There, she fulfills her lifelong dream by opening a flower shop for people who do not like flowers, and she runs it with passion and success. When she meets a handsome doctor named Ryle, Lily feels fulfilled and happy. Until...

What lies behind the seemingly perfect relationship between Lily and Ryle can only be seen by Atlas Corrigan, Lily’s first love and old friend. Once, she was a safe haven for him; now, she will need his help. A true melodrama.

Related content
© essanews.com
·

Downloading, reproduction, storage, or any other use of content available on this website—regardless of its nature and form of expression (in particular, but not limited to verbal, verbal-musical, musical, audiovisual, audio, textual, graphic, and the data and information contained therein, databases and the data contained therein) and its form (e.g., literary, journalistic, scientific, cartographic, computer programs, visual arts, photographic)—requires prior and explicit consent from Wirtualna Polska Media Spółka Akcyjna, headquartered in Warsaw, the owner of this website, regardless of the method of exploration and the technique used (manual or automated, including the use of machine learning or artificial intelligence programs). The above restriction does not apply solely to facilitate their search by internet search engines and uses within contractual relations or permitted use as specified by applicable law.Detailed information regarding this notice can be found  here.

We value your privacy

essanews.com is a part of Wirtualna Polska media company. Click "I ACCEPT AND GO TO THE WEBSITE" to give your consent to the use of automated technologies to collect and use data on the Internet, and to the processing of your personal data by Wirtualna Polska, IAB Trusted Partners (874 partners) and other Trusted Partners (402 partners), and to our sharing with the aforementioned Trusted Partners of the identifiers assigned to you for marketing purposes (including for automated matching of advertisements to your interests and for measuring their effectiveness) and for other purposes that we specify below. You can also make decisions about permissions in the Advanced settings.


Based on your consent, Wirtualna Polska, IAB Trusted Partners and other Trusted Partners will process your personal data collected on the Internet (including on e-commerce partners' websites), including through forms, such as IP addresses, your device identifiers and cookie identifiers, and other identifiers assigned to you and information about your activity on the Internet. The data will be processed for the following purpose: to store or access information on a device, use limited data to select advertising, create profiles for personalized advertising, use profiles to select personalized advertising, create profiles related to personalize content, use profiles to select personalized content, measure advertising performance, measure content performance, understand audiences through statistics or combinations of data from different sources, develop and improve services, use limited data to select content.


Within the framework of its functions and special functions, Wirtualna Polska may take the following actions:

  1. Match and combine data from other data sources
  2. Link different devices
  3. Identify devices based on information transmitted automatically
  4. Actively scan device characteristics for identification

The purposes of processing of your data by IAB Trusted Partners and other Trusted Partners are as follows:

  1. Store and/or access information on a device
  2. Use limited data to select advertising
  3. Create profiles for personalised advertising
  4. Use profiles to select personalised advertising
  5. Create profiles to personalise content
  6. Use profiles to select personalised content
  7. Measure advertising performance
  8. Measure content performance
  9. Understand audiences through statistics or combinations of data from different sources
  10. Develop and improve services
  11. Use limited data to select content
  12. Ensure security, prevent and detect fraud, and fix errors
  13. Deliver and present advertising and content
  14. Save and communicate privacy choices

Within the framework of the functions and special functions, our IAB Trusted Partners and Trusted Partners may take the following actions:

  1. Match and combine data from other data sources
  2. Link different devices
  3. Identify devices based on information transmitted automatically
  4. Actively scan device characteristics for identification

In order to take the above action, our IAB Trusted Partners and other Trusted Partners also need your consent, which you can give by clicking "I ACCEPT AND GO TO THE WEBSITE" or make a decision regarding the consent in Advanced settings.


The purposes of processing your data without a need to obtain your consent based on the legitimate interest of Wirtualna Polska and IAB Trusted Partners are stated, and the option to object to the processing, is available in Advanced settings.


The purposes, special purposes, features and special features of the data processing are described in detail in the Advanced Settings.


Here you can find the websites of our e-commerce partners, from which we may process your personal data on the basis of your consent.


The consent is voluntary and you can withdraw it at any time after reopening the settings window by clicking on the "Privacy Settings" link located in the footer of each website.


Please note that by giving your consent, your data may be transferred to our Trusted Partners in third countries, i.e. countries outside the European Economic Area.


You have the right to request access, rectification, deletion, restriction, transfer of data processing, file an objection, file a complaint with the regulatory authority under the terms of the Privacy Policy.


To change your privacy preferences, you can click on the Advanced Settings or "Privacy Settings" link located in the footer of each website where you can provide or withdraw consent or otherwise manage your choices. Detailed information about the processing of your personal data can be found in the privacy policy.