Ferrari leads with staggering $130K profit per car in 2023
Felipe Munoz is a pivotal analyst in the global automotive markets, renowned for founding the Car Industry Analysis profile. Recently, Munoz unveiled compelling data about the profitability per car sold.
11:12 AM EDT, April 15, 2024
The findings are astonishing for brands with modest sales volumes. Some manufacturers earn hundreds of thousands of dollars on each vehicle sold.
Taking the lead, Ferrari emerged as the top earner with a staggering profit of $130,557 per car, dwarfing its closest competitor, Porsche, with a profit of $25,184 per car. Securing third place is Jaguar Land Rover, with a profit of $9,425 per car. Below is the detailed list.
Average profit per car sold in 2023 - Top 10 manufacturers
- Ferrari - $130,557
- Porsche - $25,184
- JLR - $9,425
- BMW - $8,011
- Mercedes-Benz - $7,746
- Tesla - $4,926
- Stellantis - $4,014
- Subaru - $3,170
- Isuzu - $3,131
- Toyota - $3,081
Ferrari represents a remarkable case, as most brands generally see profit margins of a few thousand dollars. Notably, the Italian marque also topped the 2022 rankings with a profit of $102,353. This indicates a continuing trend of growth.
