Eugenie Bouchard explains bold social media strategy for fan growth

Eugenie Bouchard is a tennis player who is considered to be the most beautiful in the sport. Although she mainly focuses on another discipline now, she recently returned to the tennis courts. The Canadian frequently posts bold photos online and has now decided to explain why.

This season, Eugenie Bouchard returned to competition on the courts. The tennis player, who has not achieved great success in her career but ranked as high as 5th in the world WTA rankings, had remained inactive since November 2023, when she competed in the Billie Jean King Cup.

In May of this year, she decided to participate in an ITF W75 tournament in Zephyrhills, Florida. There, she won two matches but retired before the start of the third set in the quarterfinals. In the doubles competition, she won only one match.

Currently, the Canadian mainly competes in pickleball, a combination of tennis, ping pong, and badminton. Despite this, she has not decided to abandon the sport that made her famous.

Bouchard, who reportedly recently separated from Jack Brinkley-Cook, son of the famous supermodel, often publishes bold photos online. She has now decided to explain why she does this.

- Tennis, first of all, is a great sport for that sex appeal side. That's good for tennis in general, for female tennis, for women's sports, that's good for everything - she confessed on the Not Alone podcast.

- [It's] just increasing my fan base, my audience, which in turn helps me get better brand deals, better endorsements.Tennis is the only thing I know, but it can't be the only thing I'll ever do in my life - she added.

Currently, the Canadian's official Instagram profile is followed by over 2.3 million people. In tennis, gathering such a large number of followers is rare.