Erling Haaland gears up to create business empire like Ronaldo's, branding soaps and phones
As one of the most sought-after soccer players globally, Erling Haaland is well-known. The Norwegian's switch from Borussia Dortmund to Manchester City put him squarely at the center of attention. He quickly found his footing in England, becoming the top scorer in the Premier League last season and leading his team to a Champions League victory among other accolades.
7:58 PM EST, December 27, 2023
Like Ronaldo's partner, who spontaneously bought half a store, Haaland's shopping spree also cost a fortune, with the price tag now revealed.
Looking to leverage his success in soccer, Haaland seeks to make his mark in the business world. Last year, he attempted to trademark his full name but was unsuccessful as someone else had already taken it.
Regardless, the soccer player continues his endeavor, having already trademarked his signature and goal celebration style. Undeterred, he is now looking to trademark his initials, EBH - a request he has submitted to the Norwegian equivalent of the Patent Office.
One of his initial business ventures is to promote his clothing line using his initials. However, this is only the beginning of his plans. The Manchester City striker also intends to place his initials on items like soaps, umbrellas, mobile phones, video games, and smartwatches.
Norwegian Haaland is following in Ronaldo's footsteps, who has built a famed brand based on his initials and jersey number. The majority of soccer fans have seen products branded under the CR7 label.
According to The Sun, Erling Haaland plans to increase his business revenue substantially. The recent actions suggest that he could rake in profits in the tens of millions. Once he completes the formalities, Erling Haaland will be able to brand his products with his initials.
