US NewsElon Musk stirs crypto buzz with 'Kekius Maximus' rebranding

Elon Musk stirs crypto buzz with 'Kekius Maximus' rebranding

Elon Musk, the richest person in the world, recently changed his name and profile picture on the X platform to "Kekius Maximus." According to the BBC, the new name and the photograph are linked to right-wing groups.

Elon Musk
Elon Musk
Images source: © Getty Images | 2024 Getty Images

Musk, renowned for his influence on the cryptocurrency market, adopted the name "Kekius Maximus" on the platform. The profile picture, featuring Pepe the Frog in Roman military attire, caused quite a stir. The BBC reports that this frog meme is often associated with far-right groups.

Musk's name change raised the value of the meme coin with the same name. Although Musk has previously affected cryptocurrency prices with his comments, it’s unclear if this increase is directly related to his recent name change. "Kekius is a Latin version of "kek," a term used by gamers that also refers to the Egyptian god of darkness.

"Maximus" might be an allusion to the character from the film Gladiator. As reported by the BBC, Musk, who is closely associated with President-elect Donald Trump, has not provided an explanation for the name change. His actions on the X platform frequently elicit strong reactions in the cryptocurrency world.

Elon Musk, the wealthiest person globally, was born in South Africa and founded companies such as PayPal, SpaceX, Tesla, Neuralink, and The Boring Company. For the past two years, he has owned the X platform, formerly known as Twitter. According to Bloomberg, Musk's fortune has nearly reached $447 billion. It is estimated that since the beginning of 2024, he has increased his wealth by approximately $218 billion.

The billionaire frequently stirs controversy with his statements. He once claimed that the panic surrounding the coronavirus was "stupid." He also promoted using malaria drugs to treat COVID-19, disregarding medical professional recommendations. Additionally, he has faced criticism for his views on LGBT groups and is often accused of lacking compassion for transgender individuals.

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