Electrifying transformation: Volvo's powerful SUV concept remembered

Today, electrification is an absolute priority for Volvo. Two decades ago, it was a completely different story. The brand, known for its safety and reliability, could sometimes "let loose."

An example is the XC90 PUV Concept—one of the first truly powerful SUVs in the world. The car debuted in 2004 at the SEMA tuning show, hoping to capture the attention of those who hadn't previously been interested in Volvo. The idea for this beast was born in the mind of the president of the American division at the time, Vic Doolan.

Doolan later explained that the project was so exciting that they felt compelled to make it a reality. They aimed to create the ultimate Volvo, combining the brand's well-known features with the design and performance of a high-end sports car.

One glance at the photos is enough to fully agree with him. The heavily widened bodywork, 20-inch rims, and sizable air intakes definitely caught my attention. What's more, they weren't just for show because the drivetrain definitely matched the looks.

Under the hood of the XC90 PUV Concept was a 4.4-liter Yamaha V8, which was then Volvo's flagship engine. The engine, however, was fitted with a supercharger, boosting its power to a crazy 650 HP. The power was sent to all four wheels via an 8-speed Geartronic transmission, and the electronic torque distribution system ensured proper traction in any condition.

The large and powerful SUV also required efficient brakes, so 15-inch discs with 8-piston calipers were installed in the front, and 13-inch discs with 4-piston calipers in the back.

It's a pity the concept didn’t become a production version. At the time, no one could have predicted that powerful SUVs would become so highly sought after.