Electric Ford pickup fails to spark interest. Production halved as demand drastically drops
Ford plans to drastically reduce the production of this model in the upcoming months. Originally, the factory in Michigan was projected to produce about 3,200 units on a weekly basis. Now, these numbers are expected to be cut in half.
12:58 PM EST, December 12, 2023
According to a company spokesperson, they plan to "adjust the production of Lightning according to demand". Or to put it more directly - the interest in the model is lower than initially anticipated.
Regrettably, Ford is not the only manufacturer grappling with this issue. Over the past few months, both Volkswagen and General Motors have reported declining demand.
Despite this, it's important to note that the electric vehicle market in the US continues to perform well. There are the overall sales figures to prove it. Since 2023 began, Americans have purchased over a million electric cars, marking an all-time high. However, the biggest share of the market doesn't belong to any of the previously mentioned brands, but to Tesla, which is certainly not struggling with attracting customer interest.
