Cyrillic label craze: "Russian" products boom in China
In recent months, China has seen a surge in stores attracting customers with "Russian" products. However, most of these products simply have Cyrillic labels, which supposedly elevate their appeal to customers eager for something exotic. "It's a hoax," warns Weronika Truszczyńska, a longtime Shanghai resident.
Weronika Truszczyńska has lived in Shanghai for over 10 years and runs social media channels focused on social and political issues in contemporary China. On her Instagram profile, she highlighted an intriguing trend.
These "Russian" product stores have gained significant popularity in China, and Truszczyńska initially thought the influx of Russian goods was due to sanctions on the country. The reality is different. "It's a hoax," the sinologist cautions.
Upon examining the labels more closely, it becomes apparent that most items sold have no connection to Russia whatsoever. Store shelves feature food produced in Belarus, Turkey, Ukraine, Poland, and even Vietnam or China. They often bear labels in Cyrillic script to lend an air of authenticity.
Economic cooperation between China and Russia
According to China's General Administration of Customs, the trade value between China and Russia in 2024 reached a record 1.74 trillion yuan (about 244.8 billion dollars). Exports from Russia to China increased by 1 percent compared to the previous year, while imports from China to Russia grew by 5 percent.
The main exports from Russia to China were energy resources, such as crude oil and natural gas.
Russia has also significantly increased the export of agricultural and food products to China. In 2024, the value of these shipments to the Middle Kingdom rose by 4 percent compared to the previous year, reaching a record 65.2 billion dollars.
Among the exported products, natural resources dominate, but food products also have a significant share. For instance, in 2023, Russia exported to China 2.3 million tons of fish and seafood products valued at about 6.1 billion dollars.
Source: Instagram, WP News
