Coca-Cola reveals new Spiced flavor with hints of raspberry and mystery spice
On Wednesday, February 7, the beverage colossus added a new drink to its regular lineup. Coca-Cola Spiced and Coca-Cola Spiced Zero Sugar will be on sale from February 19th in the USA and Canada.
A new drink from Coca-Cola
As described by the Coca-Cola company, the Spiced flavor will indeed be spicy but not overwhelmingly so, ensuring the average consumer can still enjoy it. The raspberry aroma is said to be a more conspicuous note.
Coca-Cola remains tight-lipped regarding the specific spice added to the new drink. The company preserves the secrecy of its recipes.
When you peruse the shelves in stores, you'll find an increase in spicy items, reflecting changing consumer palettes. We understood this could present an opportunity for us, stated Shakir Moin, Coca-Cola's Marketing Director in North America, to The Associated Press.
This is not the company's sole recent innovation. Coca-Cola is endeavoring to encourage younger demographics to purchase their drinks more frequently. In 2022, they launched Coca-Cola Creations - a collection of eight limited-edition cola flavors in vibrant cans and bottles. Coca-Cola continues to experiment with additional flavors such as coconut, strawberry, and watermelon amongst others.
Furthermore, a limited series named Coca-Cola Happy Tears will debut in February. Containing salt and minerals, it will be available exclusively via TikTok on February 17th, only in the USA and UK.
Consumers now evolve faster. The market is shifting rapidly. We need to outpace the market, conveyed Moin to AP.