Celebrity billionaires: Inside the booming cosmetic empires

Many celebrities use the money they’ve earned throughout their careers to invest in their own original businesses. In the cosmetics sphere, singers are highly respected and frequently mentioned on social media. Selena Gomez, Rihanna, Ariana Grande, and Lady Gaga have created many products that fans are eager to buy. It's important to note that some of them have overcome significant obstacles.

When Lady Gaga announced in 2019 that she was planning to conquer the cosmetics market, many people were excited. The singer was known for her avant-garde appearance, and during performances, she always sported immaculate makeup. However, the "Haus Labs" company's start was unsuccessful. Many criticized the artist for offering products that were not of high quality. The pricing was another issue, as the cosmetics were not cheap. Lady Gaga listened to the criticism, didn’t take offense, and got to work.

Currently, Lady Gaga's most iconic product is undoubtedly the Triclone Skin Tech Foundation. The foundation is created with arnica, a plant that combats pain and inflammation on the face. It's also worth noting that the singer's cosmetic brand is vegan, and the products are not tested on animals. Recent data about "Haus Labs" comes from 2020, when it was valued at nearly $142 million.

Ariana Grande entered the cosmetics market in 2021 with her own brand, "R.E.M. Beauty". This decision surprised no one, as the singer was known for her amazing eyeliner, which accompanied her on stage and in daily life. Popular products include eyeliners, but fans have especially fallen in love with the star's highlighters. The shimmering and stunning colors attract customers from all over the world. In 2023, Ariana Grande's brand earned $89 million.

When Selena Gomez announced in 2020 that she intended to conquer the cosmetics market, many people were skeptical. No one expected the singer's products to become iconic. From the start, the artist impressed with the quality, durability, and color palette available in "Rare Beauty". However, the absolute hit proved to be the liquid blush, which continues to sell out quickly at Sephora. It stays on the face all day and looks fantastic. Selena Gomez can undoubtedly call it a success, with her brand valued at $2 billion.

Finally, we highlight Rihanna, who reigns in the cosmetics market. The standout product of "Fenty Beauty" is her highlighters and face contouring sticks. When the singer first showcased the type of shine her brand’s customers could experience, the world went wild. Anyone who loves to be noticeable from miles away must decide to buy a highlighter from "Fenty Beauty." Like Selena, Rihanna can also attest to her brand's success. It is worth $2.8 billion.