Bordeaux winery launches premium non‑alcoholic wines trend
The first winery in Bordeaux is set to sell non-alcoholic versions of wines from the region, according to the French daily "Le Figaro" on Sunday. This is part of a new trend in wine consumption. The article noted that these beverages will not be cheaper than their alcoholic counterparts.
The goal is to offer a broad selection of Bordeaux vintages without alcohol. Anne Kettaneh, the winery's founder, told "Le Figaro" that she hopes to support the cultivation of vineyards, which are currently facing a crisis, and believes that non-alcoholic production might be a viable solution.
According to Kettaneh, the intention is not to "compete" with traditional wine or replace it but to provide "an alternative for people who do not want to or cannot drink alcohol." "Le Figaro" remarked that non-alcoholic beverages are becoming fashionable in France.
However, despite being lower in calories, these non-alcoholic wines will not necessarily be cheaper. They still require high-quality grapes, and removing the alcohol is merely the final step in the production process.
