Apple returns to X: Ad spend resumes under Trump's influence
Apple is one of the companies that, as part of a boycott of Elon Musk's platform X, stopped placing its advertisements there over a year ago. The reason was the controversial posts by the billionaire and the uncontrolled hate speech on the former Twitter. However, a close friend of Donald Trump is now celebrating.
MacRumors noted that Apple and Apple TV accounts on platform X are promoting Safari privacy features, the browser developed by the iPhone maker, reports "Rzeczpospolita".
The newspaper recalls that Apple was one of the giants that withdrew ads from the former Twitter over a year ago due to "the failure to remove illegal or harmful content, including posts related to disinformation, anti-Semitism, Islamophobia, and other hate speech."
This decision came after Elon Musk, owner of X, responded to a tweet accusing Jews of "hating whites" by stating that it was "fact and truth." The boycott led to the former Twitter's value dropping to one-third of the amount the billionaire spent on the platform (he paid $44 billion).
"Although X's approach to content moderation hasn't changed much, after the elections in the USA, the relations between big tech and the world's richest man have shifted. Musk is now an influential friend and collaborator of the new US President Donald Trump. And apparently, they have started to reckon with this, humbly returning to the platform," writes "Rz," adding that, for example, Amazon plans to increase its spending on X.
Special government employee
Elon Musk holds the status of a special government employee, said Karoline Leavitt, the White House spokesperson, at the beginning of February. She stated that he is "a once-in-a-generation business leader" and a friend of the president who "also has some common sense."
Leavitt said that Elon Musk's main task is "the elimination of fraud, waste, and abuse" within government structures.
Musk and his team, associated with the Department of Government Efficiency (DOGE), have taken control of key government agencies, gaining access to federal employee data and the Treasury Department's payment system.
