YouTube tackles AI fakes with new video authenticity labels

As the world's largest video platform, YouTube faces challenges related to content credibility. In the rapid AI technology development era, it is becoming increasingly difficult to differentiate between genuine recordings and those created artificially. To address this issue, YouTube has introduced a new video labeling feature to increase transparency.

YouTube is the largest and most popular platform for sharing video content globally. Billions of users visit it every month to watch, comment on, and create videos on a variety of topics, from tutorials and vlogs to professional productions.

YouTube's popularity stems from its ease of access to content and the wide range of materials tailored to different audiences. The platform has been committed to developing features that enhance user satisfaction and safety for years. Now, it's time for the next step: the fight for content authenticity, which aims to strengthen user trust in the published materials further.

YouTube is introducing a new video labeling feature called "recorded with a camera" to increase content authenticity. This new system will allow users to recognize materials recorded using a real camera without audio or video edits. This enables the platform to take another step in combating AI-generated content, which increasingly appears on YouTube and may mislead viewers.

This feature is based on the technological standard C2PA (Coalition for Content Provenance and Authenticity), which operates on the principle of a chain of evidence by adding metadata to the video to confirm its originality. Only materials recorded using appropriate devices and unedited are eligible for this label, which provides users with greater assurance about the credibility of the content they watch.